SERVICES

FLEET IDENTITY SYSTEM

Visual system development for transport businesses.

Development of fleet identity systems ensuring every truck, trailer, and asset operates as part of a cohesive, recognisable, commercially aligned presence.

Adapted to function across mixed cab variants, roof heights, axle configurations, and trailer types, ensuring consistency across your entire operation.

Designed to strengthen recognition, professionalism, and long-term brand presence.

Purpose:

  • Strengthens brand recognition

  • Creates consistency across your fleet

  • Improves perceived professionalism

  • Aligns vehicles with long-term business positioning

    • Fleet Identity development

    • Adaptation System Development

    • Fleet Refresh & Modernisation

    • Primary Fleet Livery System

    • Adaptation System

    • Support and Secondary Vehicle Adaptation System

    • Brand Mark & Logotype

    • Colour Specification

    • High-Resolution Digital Files

Design visualisation for custom truck builds.

Creative direction and design visualisation allowing you to see the final outcome of your custom truck before anything is built.

From exterior styling and accessory integration to custom artwork design and bespoke interior design, I produce highly detailed hand-drawn illustrations allowing you to see your truck in precise, real-world context before it is built.

Designed for operators wanting to build something personal, distinctive, and visually exceptional.

Purpose:

  • Eliminates uncertainty before build begins

  • Aligns painters, builders, and suppliers

  • Ensures proportions and styling work together

  • Allows full creative exploration before commitment

CUSTOM TRUCK DESIGN

  • •         Exterior Styling

    •         Accessory integration

    •         Custom artwork design & integration

    •         Visual enhancements

    •         Custom interior design

    •         Full build visualisation

    • Front elevation View

    • Rear Elevation View

    • Left & Right-Side Profile Views

    • 3/4 Front Perspective View

    • 3/4 Rear Perspective View

    • Interior Cabin Perspective View

    • High-Resolution Digital Files

THE APPROACH

Collaboration is built into every stage of the process. Through a structured five-stage framework, regular progress updates and clear communication ensure you are involved at every key decision point. Each project develops through a focused, collaborative progression — refining direction, resolving detail, and building clarity at each step.

Every project at Luq Turner Designs is grounded in real industry knowledge. An in-depth understanding of cab variants, chassis configurations, trailer pairings, and how branding performs across large-format transport assets ensures every concept is developed for real-world application.

Fleet identity systems and custom truck builds are approached as integrated vehicle design. Proportion, purpose, operational configuration, and component integration inform every decision. The result is design work that is intentional, commercially strong, and visually resolved.

This is specialised transport design providing creative direction and visual clarity, allowing you to see the final outcome in precise, real-world context before anything is built.

OVERVIEW OF THE 5- STAGE PROCESS

(01)

DISCOVERY & STRATEGIC DIRECTION

The process begins with a focused discovery phase. We discuss your business, project scope, goals, fleet size, operational requirements, and overall vision. This stage establishes both the creative and practical direction of the project.

Based on the information gathered, I translate your brief into a series of hand-drawn ideation sketches exploring concepts. These initial concepts explore form, proportion, layout, and visual language, ensuring the design direction aligns with your brand and real-world application from the very beginning.

(02)

DESIGN DEVELOPMENT

Once the initial concepts are approved, the project moves into design development. The sketches are refined and built into more detailed, finished design illustrations. This stage adds structure, balance, and clarity to the concept.

Vehicle graphics, colour placement, materials, and styling elements are developed with accuracy to improve visualisation. The result is a clearer, more resolved representation of how your truck, fleet, or brand presence will perform visually before any physical work takes place.

(03)

COLLABORATIVE REFINEMENT

Design is a collaborative process. At this stage, we work closely together to review, adjust, and refine the design direction. Your feedback is used to guide improvements in layout, proportion, detailing, and overall presence.

Through iteration, the design is sharpened to ensure it reflects your operational needs, brand identity, and aesthetic goals. You’re kept informed throughout the process, with clear communication and guidance to ensure the final result feels intentional, functional, and visually strong.

(04)

TECHNICAL PREPARATION

Once the design is approved, the illustrations and sketches are professionally photographed or digitalised. This involves the artwork being carefully rebuilt into precise, production-ready files suitable for presentation, print, or application across physical and digital assets.

This stage ensures accuracy in scaling, alignment, and format, so your designs translate correctly onto real vehicles and branded materials. File structures and exports are prepared to professional standards, allowing your design to be applied confidently without compromise.

(05)

FINAL DELIVERY & IMPLEMENTATION SUPPORT

The final stage is delivery. You receive high-quality visualisations and correctly formatted files ready for presentation, production, or implementation across your fleet and branding assets.

Whether you’re presenting a custom build, briefing a wrap installer, or applying branding across multiple vehicles, the output is designed to be clear, consistent, and practical for real-world use. The result is a professional visual system that supports your business and strengthens your presence.

VISUALISATION DEPTH

Every illustration is meticulously hand-drawn with precision bridging concept and reality. From livery distortion across curved and recessed panels to the nuances of paint and surface finishes, every detail is carefully considered to ensure your visualisation translates accurately to real-world application. Built with a deep understanding of proportions, mechanical detail, and the way light interacts with different surfaces, each illustration captures how paint and textures respond to reflections. The result is lifelike, hand-drawn visualisations allowing clients to see the final outcome in true-to-life visual context before anything is built.

TRUSTED BY TRANSPORT BUSINESSES

The design is unreal. What you have done with the stripes works really well, bringing the whole vision together. I am confident the completed truck will turn out just as impressive as what’s been created. I can’t wait to see it come to life on the road. Thanks again for the amazing work!

JAS LOGISTICS

You have been great from the very first email and you have great understanding of what I wanted and the industry. Even when I was switching my ideas around you have been very supportive with every step! I will 100% recommend you to everyone looking for any designs.

SOMERS & SONS DIESEL SERVICES LTD

Luq did a fantastic job designing the custom artworks for our Scania fleet. Each truck features its own unique airbrushed identity, yet the entire fleet remains visually coherent. His attention to detail, industry understanding, and ability to translate our vision into a high-impact presence exceeded expectations.

INTERNATIONAL EXPRESS

START A PROJECT

Have a project in mind? Please provide some initial information about your project. Luq Turner Designs partners with transport businesses and owner operators investing in professional fleet identity systems and custom truck visualisations.

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