SERVICES

FLEET IDENTITY SYSTEM

Development of fleet branding and identity systems for transport businesses.

Transport fleets are highly visible brand assets. This service develops a structured branding and identity system that ensures every vehicle contributes to a unified and professional brand presence.

Complete branding and visual identity systems are developed to work across multiple truck models, cab variants, trailer types, and vehicle configurations.

    • Fleet identity system development

    • Cross-vehicle adaptation system

    • Fleet refresh & modernisation

    • Primary Fleet Livery System

    • Adaptation System

    • Support and Secondary Vehicle Adaptation System

    • Brand Mark & Logotype

    • Colour Specification

    • High-Resolution Digital Files

CUSTOM TRUCK DESIGN

Design direction and visual aid for custom truck builds.

Custom truck builds involve major investment, yet operators often struggle to visualise the final outcome. This service develops the full design upfront, eliminating uncertainty and providing a clear visual aid for builders, painters, and suppliers to execute the build as intended.

Complete visualisation includes exterior styling and accessory integration, custom artwork and graphics, and bespoke interior design.

  • •         Exterior Styling

    •         Custom artwork design

    •         Custom interior design

    • Front elevation

    • Rear elevation

    • Left and right side profiles

    • ¾ front perspective

    • ¾ rear perspective

    • Interior cabin perspective


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THE APPROACH

Collaboration is built into every stage of the process. Through a structured five-stage framework, regular progress updates and clear communication ensure you are involved at every key decision point. Each project develops through a focused, collaborative progression — refining direction, resolving detail, and building clarity at each step.

Every project at Luq Turner Designs is grounded in real industry knowledge. An in-depth understanding of cab variants, chassis configurations, trailer pairings, and how branding performs across large-format transport assets ensures every concept is developed for real-world application.

Fleet identity systems and custom truck builds are approached as integrated vehicle design. Proportion, purpose, operational configuration, and component integration inform every decision. The result is design work that is intentional, commercially strong, and visually resolved.

This is specialised transport design providing creative direction and visual clarity, allowing you to see the final outcome in precise, real-world context before anything is built.

OVERVIEW OF THE 5- STAGE PROCESS

(01)

DISCOVERY & STRATEGIC DIRECTION

The process begins with a focused discovery phase. We discuss your business, project scope, goals, fleet size, operational requirements, and overall vision. This stage establishes both the creative and practical direction of the project.

Based on the information gathered, I translate your brief into a series of hand-drawn ideation sketches exploring concepts. These initial concepts explore form, proportion, layout, and visual language, ensuring the design direction aligns with your brand and real-world application from the very beginning.

(02)

DESIGN DEVELOPMENT

Once the initial concepts are approved, the project moves into design development. The sketches are refined and built into more detailed, finished design illustrations. This stage adds structure, balance, and clarity to the concept.

Vehicle graphics, colour placement, materials, and styling elements are developed with accuracy to improve visualisation. The result is a clearer, more resolved representation of how your truck, fleet, or brand presence will perform visually before any physical work takes place.

(03)

COLLABORATIVE REFINEMENT

Design is a collaborative process. At this stage, we work closely together to review, adjust, and refine the design direction. Your feedback is used to guide improvements in layout, proportion, detailing, and overall presence.

Through iteration, the design is sharpened to ensure it reflects your operational needs, brand identity, and aesthetic goals. You’re kept informed throughout the process, with clear communication and guidance to ensure the final result feels intentional, functional, and visually strong.

(04)

TECHNICAL PREPARATION

Once the design is approved, the illustrations and sketches are professionally photographed or digitalised. This involves the artwork being carefully rebuilt into precise, production-ready files suitable for presentation, print, or application across physical and digital assets.

This stage ensures accuracy in scaling, alignment, and format, so your designs translate correctly onto real vehicles and branded materials. File structures and exports are prepared to professional standards, allowing your design to be applied confidently without compromise.

(05)

FINAL DELIVERY & IMPLEMENTATION SUPPORT

The final stage is delivery. You receive high-quality visualisations and correctly formatted files ready for presentation, production, or implementation across your fleet and branding assets.

Whether you’re presenting a custom build, briefing a wrap installer, or applying branding across multiple vehicles, the output is designed to be clear, consistent, and practical for real-world use. The result is a professional visual system that supports your business and strengthens your presence.

VISUALISATION DEPTH

Every illustration is meticulously hand-drawn with precision bridging concept and reality. From livery distortion across curved and recessed panels to the nuances of paint and surface finishes, every detail is carefully considered to ensure your visualisation translates accurately to real-world application. Built with a deep understanding of proportions, mechanical detail, and the way light interacts with different surfaces, each illustration captures how paint and textures respond to reflections. The result is lifelike, hand-drawn visualisations allowing clients to see the final outcome in true-to-life visual context before anything is built.

TRUSTED BY TRANSPORT BUSINESSES

The design is unreal. What you have done with the stripes works really well, bringing the whole vision together. I am confident the completed truck will turn out just as impressive as what’s been created. I can’t wait to see it come to life on the road. Thanks again for the amazing work!

JAS LOGISTICS

You have been great from the very first email and you have great understanding of what I wanted and the industry. Even when I was switching my ideas around you have been very supportive with every step! I will 100% recommend you to everyone looking for any designs.

SOMERS & SONS DIESEL SERVICES LTD

Luq did a fantastic job designing the custom artworks for our Scania fleet. Each truck features its own unique airbrushed identity, yet the entire fleet remains visually coherent. His attention to detail, industry understanding, and ability to translate our vision into a high-impact presence exceeded expectations.

INTERNATIONAL EXPRESS

START A PROJECT

Have a project in mind? Please provide some initial information about your project. Luq Turner Designs partners with transport businesses and owner operators investing in professional fleet identity systems and custom truck visualisations.

Please click ENQUIRE and fill out the form.

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